Ill Manors Broadcast Platform

DVD Extras:

1) What does this tell us about Plan B's intentions in making the film?

Plan B's intentions was to make a film that would not only allow youth who come from council estate backgrounds to feel represented but it also allow people from an ABC1 demographic to understand another reality of life which may hopefully make them be more likely to invest time and money to help these less fortunate young people. 

2) What do we learn about the production process for Ill Manors?

We learn that Plan B wanted to produce Ill manors for a very long time. In 2008, a pilot for Ill Manors was shot and there were many institutions who wanted to make this film however, in 2009 during the credit crunch, no one wanted to invest in the project any more. Plan B wanted to continue directing and was asked to make a short film for the Sundance film festival but he was told his 20 page draft was too long and needed to be condensed to 5 pages. He turned it into a rap song instead of a film. He shot a short film named 'Michelle', with his raps used as narration. He wanted to tell the stories of other characters such as Ed from 'Michelle' and decided to try again to produce ill manors.

3) What can you tell about the possible target audience from this short documentary?

This short documentary showed interviews from the cast and crew who pointed out that the possible target audience is the people who have the ability to make a difference in the young people's lives and give them opportunities that they would not usually have. Ed stated that the aimed audience were those who would not normally allow their children to be around chavs (council housed and violent). This is because the film might be able to make them understand more about the youth's reality and that they can be the something remarkable that can help these young people out of hopeful situations.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.

The film successfully does what Plan B set out to achieve as Plan B wanted to create the film as both a warning to the current youth who come from similar backgrounds as the characters and also raises awareness of the kinds of situations that young people in today's society are in. It shows people in a much higher social class who may also be wealthy, that these young people need to be understood and helped.

Broadcast/Online:

1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
The target audience 

SBTV is a company run by a group of young people, primarily, Jamal Edwards,who began filming freestyle raps and would upload them on his youtube channel SBTV. SBTV was founded in 2006 but was active from 2010 onwards. The channel's aim is to become a more "diverse youth lifestyle broadcaster" and trys in include all genres of music ranging from rap to acoustic songs. with the appearance of many british grime artists, SBTV began to rise in popularity and the number of views and subscribers also rose. In 2011, Jamal was featured in a google chrome advert, which was good publicity for SBTV and released a cypher with Boy Better Know in 2012.  Th target audience for the interview may be succeeders and reformers as they will understand the hard work that goes into the production of films and music which may inspire them to work harder towards they're long term goals. Also the demographics are probably in group D and E as there isnt many though provoking questions asked by the interviewer and the swearing constantly used, shows that the audience for this video are probably young people who are curious about what Plan B is producing.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

The clip begins quite informally and allows the supposed target audience of young people, to identify and form personal relationships with both Plan B and the interviewer. The informal beginning creates a casual atmosphere and allows the audience to feel like Plan B is not an unreachable celebrity, but a normal person like everyone else, who is passionate about music.

3) How is Plan B (the brand) represented in this text?

Plan B is not represented as a top class celebrity, but more like someone who is determined and  hard-working.

Television:

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show is a British talk show presented by English television and radio presenter, Jonathan Ross. Its first broadcast was 3rd September 2011 on ITV and it airs on Saturday evenings. Jonathan Ross has been accused of homophobia as he hinted that if a boy wants a Hannah Montana toy home, he is likely to be gay. He was also criticized as he complimented Gwyneth Paltrow, during an interview on the show, in a very over sexualized manner

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience for the interview are probably 18-40 as it lets the younger generation who have an interest in both rap and Plan B, get an insight into Plan B's productions and opinions on hip hop. The target audience also reaches ages of around 40 as it gives a different perspective to hip hop and may alter people's strong negative opinions on the particular genre of music. It may be aimed mainly at mainstreamers from the younger generation as hip hop seems to be one of the more listened-to genre, but it may be also aimed at explorers from the older generation, who value individualism that rapping gives people and value the different perspective of rap being very similar to poetry. 

3) What is the audience appeal for a programme like the Jonathan Ross show?

The primary audience appeal are the various different celebrities who appear on the shows ranging from artists to actors to presenters. This is because the audience will feel that they have an insight to celebrity lives and feel more personal to these celebrities. Another audience appeal is the comedy that is created during the show and the audience may be able to see a humorous side to their favourite celebrities.

4) How is Plan B (the brand) represented in this text?

Plan B is represented as a successful and knowledgable artist, despite his lack of in depth education. He is portrayed to be very driven by his passion for music and generous due to him wanting to represent the misunderstood youth.

Radio:

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC Radio 1 was at first not very popular as they were losing some of their younger audience members due to the older DJs. Although the audience continued to decrease, BBC Radio 1 succeeded in targeting a younger age group. The audience probably has decreased due to people preferring to listen to their ipods or mp3 players as they can listen to whatever song they want to. Also people tend to dislike the adverts that appear on radios, with many listeners finding these adverts annoying.   


2) Who is the target audience for BBC Radio 1?

The target audience for BBC Radio 1 may have been 18-30 due to these people driving cars and listening to the radio, but the celebrity guests invited on the show may appeal to a slightly younger audience, who will either be able to access this while they are also in the car or by using an electronic device such as their computer or mobile phone.  


3) How does Plan B promote Ill Manors in this interview?

Plan B heavily promotes Ill Manors as he relates questions that have no relation to Ill Manors, back to the film. For example, when the interviewer asks him "Just got out of bed?", Plan B begins explaining his hectic schedule, shooting the film.Plan B promotes Ill Manors by introducing a few things that the audience can look forward to such as a few clips that needed to be shot and the production process of the film. The constant mention of the hardships of the production process allows the audience to appreciate the effort that is put in to make the film a great production.

4) What representation of Plan B can we find in this interview?

Plan B is represented more as a director than an artist. Although he mentions that he needs to finish producing some songs that are gonna be included in the film, Plan B talks a lot about all the different parts of production he is involved with, presenting him as a devoted director.